Overview
We conceived and built the country’s first festival-season selfie competition — a nationwide, user-generated-content campaign that turned a telecom brand’s festival marketing into a viral, participatory event. Over two million subscribers submitted, voted, and shared entries across the campaign window.
The challenge
The brand wanted a festival campaign that broke through the noise of conventional advertising and drove genuine, measurable subscriber engagement at national scale — something no competitor had attempted.
Our approach
We built an end-to-end campaign platform handling photo submission, moderation, gallery, voting, and rewards — engineered to handle bursty festival traffic and to keep user content safe with automated and human-in-the-loop moderation. Leaderboards and shareable entries fuelled organic reach.
Outcomes
- 2 million+ subscribers engaged
- Country's first campaign of its kind
- Viral, nationwide organic reach
- Record festival-season engagement for the brand